Digital Marketing

Digital Marketing

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Course Description

Our courses have been designed to kick-start or consolidate your digital marketing knowledge so you gain new skills and can progress either your desired digital marketing career path or business goals.

During our two-day classroom course, you’ll immerse yourself into the digital marketing industry and explore theoretical and strategic approaches to digital marketing. The course provides practical activities and insights into the main digital channels including SEO, Social Media, PPC and Programmatic & RTB Display. We also look at web analytics, mobile and video.

Our Digital Marketing course is available at our training centre in The Shard, London. With our guidance, you’ll start creating a digital marketing plan which incorporates the key strategic components and utilises a variety of digital channels and campaign tactics.

By the end of the course, you’ll walk away feeling empowered to return to your workplace and contribute to effective digital decision making.


Upon completion of our Digital Marketing course you’ll walk away with the ability to:

  • Explain how digital marketing has disrupted the traditional marketing mix
  • Be aware of the online consumer journey and how to effectively target your customers
  • Explain the role of the core digital marketing channels
  • Set clear objectives for the different digital marketing channels
  • Write a digital marketing plan

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