IDM Professional Certificate in SEO and PPC
Learn how to confidently build Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns that optimise your organic search results and paid search performance.
- Understand what Search Engine Marketing (SEM) is
- Understand the importance of an integrated SEM
- Master Search Engine Optimisation (SEO)
- Understand the setup and management of Pay Per Click (PPC) marketing
- Assess how to measure and demonstrate your performance