Course Description

Learn how to confidently build Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns that optimise your organic search results and paid search performance.

• Understand what Search Engine Marketing (SEM) is
• Understand the importance of an integrated SEM
• Master Search Engine Optimisation (SEO)
• Understand the setup and management of Pay Per Click (PPC) marketing
• Assess how to measure and demonstrate your performance