IDM Professional Certificate in SEO and PPC

IDM Professional Certificate in SEO and PPC

Category
Marketing
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Course Description

Learn how to confidently build Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns that optimise your organic search results and paid search performance.

  • Understand what Search Engine Marketing (SEM) is
  • Understand the importance of an integrated SEM
  • Master Search Engine Optimisation (SEO)
  • Understand the setup and management of Pay Per Click (PPC) marketing
  • Assess how to measure and demonstrate your performance

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